Effective Visual Retail Merchandising Skills

Overview

This one day workshop will teach the basic principles of visual merchandising via shape, colour and the ‘story being told to the customer'. It will show you the concepts of store layout and ‘how the customer shops the store'. You will understand the emotional response to product and window displays and the link to sales. i.e what is store really selling?

You will learn how to implement powerful display techniques e.g. vertical blocking vs. horizontal blocking, bulk stacking, perceived value and practical merchandising. Finally you will learn the power of strong ‘Point of Sale' graphics and how the customer reads your store. During the workshop you will generate an action plan to implement on return to your store.

Who Should Attend?

Individuals and teams who need to maximise sales by displaying products in the most effective way to engage their customers.

Key Learning Outcomes

• Maximise sales in-store via effective implementation of display and merchandising standards.
• Increase theoretical knowledge of merchandising psychology and the impact on the customer.
• Increased staff motivation to confidently and competently display products in a manner that makes sense to the customer.
• Increased merchandising standards and practices can increase security and reduce stockloss/shrinkage.
• Simple and cost effective merchandising display ideas can free up staff time to serve the customer, a priority in the current challenging marketplace.

Optional Follow Up Session

A ‘one to one' coaching consultation can be arranged in the delegate's store to help apply the theory to their specific retail site or environment - please ask us for more details after the course.