Social Media Planning and Strategy

Overview

Social Media...

• Facebook
• twitter
• Linked In
• YouTube
• Blogs
• And thousands more...

So how can your business use Social Media to your advantage, and indeed do you really want to use it?

Our experts have been using Social Media for a number of years and in that time have trained many companies to do the same. Their success stories have been our success too. As we monitor their progress we can see a real increase in traffic driven to their websites, and conversions into customers too.

Who Should Attend?

• HR & Training Departments
• Corporate Communications
• PR Department
• Marketing
• Anyone responsible for company image
• Anyone who runs the company Facebook Page, twitter Page or Blog, or anyone who manages this process / people

Key Learning Outcomes

Our courses are in-house, in your workplace and are created especially for your company, so that you get exactly what you need. We can deliver courses in one or more of all the above, and offer a full days course on how to use Blogs, Facebook, Twitter and Linked In all together, with the aim of the day to be to show you how to gain visibility on the web, how to potentially generate leads, and how all this can be done at the click of a button, meaning your time is spent doing what you do best, and NOT spent all day using Social Media.

Furthermore, we can help you implement a Social Media Policy for your business, and assist with your staff induction days if required. We can also help you monitor your Online Reputation to make sure your company can react to anything it may need to, and we will help you to create a Crisis Management Plan too.

We can develop your Corporate Branding across many of the platforms, by developing custom Facebook Pages and designs for YouTube and Twitter.

Affordable and Essential in this Social age.

So, if you want to be ahead of your competitors, then Social Media is for you.

Course Outline May be personalised to meet your own specific requirements

• Social Damage Control
• Your Social Media Team
• Your Roles & Responsibilities
• Social Media Policy
• Brand Protection
• Social Media Guide Lines
• Social Media & PR
• Introduction to Twitter
• Considerations for Twitter
• Twitter Tools & Resources
• Getting Started With Twitter
• Building A Twitter Following
• Linked In Introduction
• Advertising on Linked in
• How to Leverage your company in Linked
• Introduction to Facebook
• Leveraging Facebook
• Advertising on Facebook
• Business pages on Facebook
• Difference between Profiles and Pages
• Getting started with Facebook
• You Tube Introdcution
• How You tube Works
• Promoting yourself on YouTube
• Getting your video ranked better
• Video Production Tips
• You Tube Insights Tools & Resources
• Blogging Introduction
• Successful Blogging tips
• Getting Started
• Blogging resources
• Optimising your blog
• Monitoring your Brand
• Monitoring Resources
• Social Media and PR
• Optimising your press release
• PR Checklist for conducting an event
• Reasons to use PR
• PR Resources
• Measuring Social Media
• Social Media Damage Control

Take Aways

Social Media Strategy Kit, White papers and Youtube channel resources