Building a Successful Training Business
Overview
This course is delivered by a successful business owner who has continued to expand and increase turnover in their very own training company.
This practical course includes first hand experiences from a professional trainer who had been employed for many years and then took the leap of faith to follow their dream. The journey includes a reality check in the first year through to growing a successful training business with some of the biggest UK names providing repeat business.
The course is very interactive and aimed not to tell you what to do but to help you make informed decisions about how you market you and your business. Plenty of time is built into the day to answer individual questions and to share best practice.
Who Should Attend?
This course is ideal for training business owners / freelance trainers wanting to refresh and refocus as well as those wanting to set up their own training business / become a freelance trainer for the first time.
Benefits To You & Your Organisation
- Clearer understanding of your target audience and a great confidence in promoting you and your business
- Importance of keeping ahead of the competition and filling capacity with your business partners on an Associate basis
- Awareness of the support networks for professional trainers on and off line
- Ability to develop the need for your training and be confident in selling the benefits /outcomes
- Being able to market on a shoestring budget and developing business partners who will act as your own Sales Team
- Building your own power team of freelance trainers and professionals to support you in the business and add value to your clients
- Be more confident in handling questions & objections
- Be able to recognise and meet your clients expectations
- Place a greater level of importance on building relationships
- Gain some useful tips on how to write a Marketing Strategy and Marketing Plan
- Raised awareness of the do's and don'ts when Negotiating contracts
- Having a clear Pricing Strategy to maximise your profitability
