How to Come Up With BIG Marketing Ideas

Having a ‘big’ idea at the heart of your marketing strategy is the only way to ensure that your target audiences will take any notice of your campaign. But how often do you actually create an engaging big idea that they cannot resist?

What is a big idea?

A big idea is what underpins your marketing campaign strategy. It helps to inform and determine which marketing channels you use to promote your message – such as advertising, PR or social media. Many channels might be efficient at communicating to the audience, but only some may be ideal for the campaign’s particular idea. Indeed, the media used can be the making of a great idea! Continue reading

5 Cost and Time Saving Tips For Recruiting The Best Staff

When it comes to recruiting and managing your employees, this is somewhat of a minefield. There are so many things to consider – but one thing’s for sure: you want the best people to work in your company. So what are your options?

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” – George Patton

Attracting the best and the brightest employees isn’t always easy. It can take a considerable amount of time to find, interview and place the ideal candidate in a role – and even then, there is no guarantee they will be the perfect fit for the role once they get into it. Building a strong team is a crucial factor in your company’s ability to operate smoothly and navigate the changing business landscape. To increase productivity and motivation, we recommend you start off by doing your research: Continue reading

Employee Engagement: Why it’s Important

A healthy and happy workforce is not only important for employees, but it is also beneficial for business. Actively supporting diversity in the workplace and encouraging training and personal development will ensure your employees are working to the best of their abilities and feel fulfilled at work. Continue reading

Case Study: A day in the life of a Ripley Trainer

This week, we’re taking a look at what life’s like for a trainer at Ripley Training. From running open courses, to leading bespoke in-house training programmes, our founder Mike Smith is in a great position to be able to shed some light on this – so Mike has shared his experiences in our latest case study blog. Look out for some of the most memorable moments… Continue reading

Effective Time Management – How to manage your time more effectively

We all have the same 10,080 minutes in a week. But why is it that some people are just so much more productive with their time? Does it sometimes feel like time is slipping away and you haven’t finished all of your tasks? We’re taking a look at time management and how you can manage your time more effectively.

“There are no secrets to success. Don’t waste time looking for them. Success is the result of hard work, persistence and learning from failure.”

- Colin Powell Continue reading