William Buist from xTen suggests checking out Evernote for business cards and HootSuite for social media management.

Entrepreneur Taimur Khan recommends productivity app Skylightit.com – which can keep all your emails and documents in one place and make billing for your time quicker and easier.

Starting and running a small business has never been cheap or easy, and these apps make the process a bit simpler and more affordable. Accounting (Xero, Freshbooks, Sage) CRM (Capsule, Nimble) Marketing automation (Mailchimp, Campaign Monitor, etc), Documents, Presentations etc. (Office365, Google Apps) Mobile video chats (Hangouts, Facetime, Skype) mean that no matter where clients, consultants or suppliers are located you can collaborate and talk in real time, all from your smart phone.

Planning what you use and why, who else needs access and when, are key strategic questions. 2015 is the year these tools really deliver directly to your bottom line.

Back to Marketing Tips #4

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