Smartphones and Digital Wallets Archives - Ripley Training Virtual and Onsite Business Training Courses Tailored For Your Requirements Mon, 25 May 2015 18:07:45 +0000 en-GB hourly 1 https://www.ripleytraining.co.uk/wp-content/uploads/2018/12/ripleyico.png Smartphones and Digital Wallets Archives - Ripley Training 32 32 MARKETING TIPS #4: Use mobile payment for more secure transactions https://www.ripleytraining.co.uk/blog/marketing-tips-4-use-mobile-payment-for-more-secure-transactions/ Mon, 25 May 2015 18:07:45 +0000 https://www.ripleytraining.co.uk/blog/?p=514 With Apple finally introducing its long-awaited Apple Pay to the UK in 2015 it’s likely we’ll see a lot of changes, 2015 may even be the year of the digital wallet.

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]]> With Apple finally introducing its long-awaited Apple Pay to the UK in 2015 it’s likely we’ll see a lot of changes, 2015 may even be the year of the digital wallet.

Customers are increasingly wary about using their credit cards and are seeking safer solutions. Plus, for small businesses, paying a per-use-fee for every credit card transaction can take a real cut out of the bottom line. Apple Pay, and other payment solutions that will follow, will disrupt the payment markets. Why? Because encrypted digital wallets are the solution. Digital wallets authorize payments for a specific amount and are available anywhere, thanks to smartphones. Plus, mobile payments allow in-the-field employees to complete sales on the spot.

2015 means changing and expanding the payment options your customers have, so that you can work their way.

Back to Marketing Tips #4

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