Exhibition Skills
Overview
Exhibition stands can be a very effective marketing tool to attract new and existing clients. Research shows that 88% of exhibition visitors are personally involved in buying your products or services at the show. Add to that the fact that 91% of decision makers find exhibitions an ‘extremely useful source of purchasing information' it's therefore critical that you ensure you have the right skills and knowledge to optimise the time, energy and money you invest. We will help you look at each of the key stages so you not only make the most of the Exhibition you select to attend for business promotion but also more importantly, make a substantial return on you investment.
Who Should Attend?
Anybody who is responsible for preparing for an exhibition, running a stand, manning a stand and/or following up the qualified leads.
Benefits To You & Your Organisation
- How to select the right Exhibition for your business
- Clarity about the specific reasons to have a stand
- How much does attending an exhibition actually cost
- Setting realistic goals - know how many leads you need to generate to at least break even
- Ensuring you allocate enough time and resources forparation
- Testing the track record of the Exhibition organisers
- Preparing yourself and your team for an exhibition - having the right pitch or unique selling point
- Promoting your presence to existing clients and those you want to meet
- Considering the print and design requirements
- What to do and not to do at the Exhibition
- How to stay focused and energised
- Learn ways to stop and engage with a show visitor
- Qualifying potential leads at the Exhibition
- How to politely end a conversation and get rid of time wasters
- Following up qualified leads
- Be able to measure the Return On Investment
A full list of all of our course locations and dates are available on your right - simply click and book online.
If you prefer we can come to you and deliver a course at your business for small or larger groups - email us at info@ripleytraining.co.uk for an in-company quote for this training, call us on 01423 861122 or contact us through our website.
Comments from our attendees:
Very well presented - totally relevant to our company needs - most useful !
I am absolutely confident that the information I have learnt will increase our ROI two or three times!
Excellent course I would recommend to anyone planning to have an exhibition
Opens your eyes to the mistakes we make on our Exhibition stand
Well worth the time and the money to ensure we get it right on the day
Fantastic - filled in all the areas we didn't know and I was amazed by what we hadn't considered including the areas of preparation needed to make it a success