•	Excellent organisational skills including time management
•	Be approachable and show flexibility to the needs of your audience
•	Knowledge and experience of the events industry reinforced by relevant event qualifications and/or training
•	Be an excellent communicator in writing and verbal ensuring key stakeholders, colleagues, sponsors and suppliers are kept upto date and responded to promptly
•	To be able to research the market for event viability
•	Recognise the time and resources required to plan an effective event
•	Awareness of the techniques required  to understand the needs and expectations of your audience
•	Be able to use effective Sales and Marketing Techniques to promote events
•	Confident at attracting sponsorship to increase revenue and resources available
•	Confident in negotiating with venues and suppliers to get the best value for money and maximise profitability
•	Knowledge and experience of applying risk management strategies
•	Be skilled in using different forms of media to raise awareness and promote your event with the aim of making the event a success
•	Able to apply project management/event planning skills
•	Understand how the latest technology can be used to improve the experience of your audience
•	Awareness of learning styles and delivery methods to maintaining a high level of audience engagement and participation
•	Having a head  for the figures – being able to agree a budget, managing the costs and ensuring the event is profitable
•	Able to make decisions and solving problems efficiently
•	Have the ability to lead and manage people including the events team and suppliers/venues
•	Be able to oversee the event on the day and put the fun factor into the event
•	Be able to effectively evaluate and report back to key stakeholders on the outcomes of an event
 
