2014 was the year major brands got serious about content marketing; did yours? William Buist, founder of xTen, advises that instead of relying on disruptive (and unpopular) banner ads, marketers are investing in long-form storytelling both online and offline. They’re getting smarter about targeting customers with original, compelling and informative content.
If buzzwords like “native content” and “branded content” sound like the same thing to you, then it’s time for your small business to get serious about its content marketing strategy. Effective content marketing is more than publishing the occasional post to your company blog. You need a clear strategy. Buist recommends you start with a content calendar.
So, what’s a content calendar? A content calendar maps out the over-arching strategy you will follow for your blog. It keeps you consistently publishing original content, establishes clear deadlines for drafts and posts, organizes your ideas for future content into a coherent plan, and keeps track of holidays/major events (e.g. industry awards), around which you may want to offer customized content.
If you need help in how to plan and implement then call us and we will spend time with you and your team in developing an effective strategy. You can call us on 01423 861122 or email us at email@example.com
Alternatively you can join us on our Practical Marketing Skills Course in Leeds or we can run the course at your business – click here for more information.
See also Marketing Tips #3 Improve Website Call-to-Action