Are your tweets and Facebook posts hanging somewhere in social media cyberspace or are you actually connecting with your customers? While Facebook, Twitter and LinkedIn continue to dominate the social media world, depending on your business, Pinterest, Instagram and Tumblr and SlideShare are equally important social platforms.
William Buist, founder of xTen, believes that an effective social media strategy starts with a clear understanding of which networks are most relevant for your customers and clients. Jut like with content marketing, social media marketing requires a clear plan-of-action.
So, how do you know if your social media strategy is missing the mark? Look beyond the number of Twitter followers and Facebook likes and focus on engagement and amplification metrics. What makes content “go viral” or generate leads? Social media marketing, like content marketing drives leads to you by building awareness, attracting interest, and cultivating relationships. If your Twitter feed is a constant stream of promotional sales posts, you need to re-think your strategy. Potential customers and clients are more likely to favourite and re-tweet your posts when you share information that’s relevant and meaningful to their daily life, and then prompt them to click on a link in your tweet to learn more.
For example, tweet a surprising new stat from a new industry study and your brief analysis of this stat along with an invitation to learn more (that links back to your company blog). Keep an eye on your amplification metrics (e.g., re-tweets, shares, re-pins, etc.); these metrics are a clear sign your content is resonating with your target audience and that your social media strategy is working.
If you need help with your social media strategy then call us on 01423 861122 or email us at firstname.lastname@example.org and we will ask one of our experts to call you.
Once you get your strategy right and need help in developing your selling skills then look at our many sales courses available for in-company delivery and/or accessing one of our scheduled courses.
See also Marketing Tips #3 Improve Website Call-to-Action