The benefits of training can trickle down to every aspect of your company. From improving staff moral to boosting profits, training can improve your business’ performance. Recognising the need and implementing a training strategy in your business could see your profit margins increase by 47%. Training is an investment, not a cost. Why is training so important for business? Training …
How traditional brands can remain relevant in the digital world
Technological change has transformed consumer’s lives and the way we do business. In the past decade alone, there has been the most rapid change since the industrial revolution of the 18th century. And if you work in marketing, you need to ensure that you look into the future and anticipate change in order to keep your brand relevant.
How to make mentoring work for you
Many business managers and entrepreneurs have benefited from trusted advisors and mentors, a person they turn to for advice and guidance to help them succeed in business. But how does mentoring work? Benefits of mentorship Mentoring can be a powerful, cost-effective tool for management, and is a proven way of transforming business performance. Mentoring is hugely popular amongst entrepreneurs and …
5 Ways to Negotiate Effectively
Negotiation and persuasion are key traits of a successful sales person. Understanding the art of negotiation will not only increase your chances of clinching a deal, but also create a win-win scenario for both parties involved. Here are our five ways to negotiate effectively when in a sales situation: 1. Be Prepared Before entering a negotiation situation it’s vital to …
How to Pitch for New Business
Attracting and impressing new clients is essential to any business looking to grow. Ambitious companies are all vying for new business alongside you, and having an edge over your competitors through an exceptional presentation can mean the difference between a contract and a handshake goodbye. However, pitching for new business is one of the most intense and nerve-wracking parts of …
Handling Difficult Conversations at Work
Most people try to avoid the dreaded ‘difficult’ conversation; putting it off until it’s no longer a problem. But avoiding a conflict or issue does not make it go away. Whether the conversation is about poor performance, a personal issue, or redundancy – remember it will be difficult for both parties involved. “Every challenge is made easier with preparation and …
How to Create Inspiring Internal Communications
Internal communications as a function and discipline within organisations is moving further and further up the agenda for senior managers. Today’s execs know that internal communications are important, and understand that engaging their people is more crucial than ever – yet more difficult to achieve in the current economic climate.
What Type of Leader Are You?
“Leadership is the art of getting someone, to do what you want done, because they want to do it.” – Dwight Eisenhower Much scholarly research has gone into to categorising the main leadership ‘types’ – but do you know which one you are? We’ve broken down the main types of leader, based on Dan Goleman’s ‘emotional intelligence’ model, for you …
Mastering the Art of Delegation
Delegating can be daunting, especially if you’re used to managing certain tasks or projects yourself. Sometimes, it can be hard to just ‘let go’ of control and put your trust in other people out of fear that things will take longer or more mistakes will happen. But the art of effective delegation is all in the communication.
How to Come Up With BIG Marketing Ideas
Having a ‘big’ idea at the heart of your marketing strategy is the only way to ensure that your target audiences will take any notice of your campaign. But how often do you actually create an engaging big idea that they cannot resist? What is a big idea? A big idea is what underpins your marketing campaign strategy. It helps …
5 Cost and Time Saving Tips For Recruiting The Best Staff
When it comes to recruiting and managing your employees, this is somewhat of a minefield. There are so many things to consider – but one thing’s for sure: you want the best people to work in your company. So what are your options? “Never tell people how to do things. Tell them what to do and they will surprise you …
Employee Engagement: Why it’s Important
A healthy and happy workforce is not only important for employees, but it is also beneficial for business. Actively supporting diversity in the workplace and encouraging training and personal development will ensure your employees are working to the best of their abilities and feel fulfilled at work.