Exhibition and Trade Show Skills Training Course (One Day)
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Exhibition and trade show stands can be a very effective marketing tool to attract new and existing clients. Research shows that 88% of exhibition visitors are personally involved in buying your products or services at the show. Add to that the fact that 91% of decision makers find exhibitions an ‘extremely useful source of purchasing information' it's therefore critical that you ensure you have the right skills and knowledge to optimise the time, energy and money you invest. We will help you look at each of the key stages so you not only make the most of the Exhibition you select to attend for business promotion but also more importantly, make a substantial return on you investment.
Timings: 9.30 am to 4.30 pm
Booking confirmations: We will email you to confirm receipt of your booking within five working days. A confirmation invoice will be issued to either request payment by either BACS/cheque or confirmation of payment if you have made a card payment already through our World Pay Account. Again this will be issued within five working days. Also detailed joining instructions are normally released by email at least seven working days prior to the date of the course.
We look forward to receiving your booking and welcoming you onto the course.
How to select the right Exhibition/Trade show for your business
Clarity about the specific reasons to have a stand
How much does attending an Exhibition/Trade show actually cost
Setting realistic goals - know how many leads you need to generate to at least break even
Ensuring you allocate enough time and resources
Testing the track record of the Exhibition/Trade show organisers
Preparing yourself and your team for an Exhibition/Trade show - having the right pitch or unique selling point
Promoting your presence to existing clients and those you want to meet
Considering the print and design requirements
What to do and not to do at the Exhibition/Trade show
How to stay focused and energised
Learn ways to stop and engage wit h a show visitor
Q ualifying potential leads at the Exhibition/Trade show
How to politely end a conversation and get rid of time wasters
Followin g up qualified leads
Be able to measure the Return On Investment
We offer preferential rate for one to one coaching and small group training at your business - please call on 01423 861122 or email us firstname.lastname@example.org
Why Should I Attend?
Anybody who is responsible for preparing for an exhibition/trade show, running a stand, manning a stand and/or following up the qualified leads.
Comments from our attendees:
Very well presented - totally relevant to our company needs - most useful !
I am absolutely confident that the information I have learnt will increase our ROI two or three times!
Excellent course I would recommend to anyone planning to have an exhibition
Opens your eyes to the mistakes we make on our stand
Well worth the time and the money to ensure we get it right on the day
Fantastic - filled in all the areas we didn't know and I was amazed by what we hadn't considered including the areas of preparation needed to make it a success
Really good course - the tailor made way it was with the research about our business before was great. Felt like it has tuned me into making sure the exhibitions are as beneficial to the customer and the company as possible.
Really engaged training, enjoyed it and has led me to have more confidence on expo stands and in general business networking - thank you!
I found the role play was very helpful as I haven't done any exhibitions work before.
I will be more confident in approaching groups of people and use key phrases to talk about the business
Thoroughly enjoyed our day and are very chuffed that our current business model is on the right track - great to have approval by an external body
Very useful - I would appreciate more refresher training before our next exhibition to continuously improve the teams confidence and skills.