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PR and Media Skills Course (One Day In-house

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  • Would you like generate more leads?
  • Would you like journalists to endorse your company?
  • Would you like free advertising?
  • Would you like all this in less than 4 hours a month?

Imagine what free publicity on TV, radio and in print could do for your business.

How much easier would it be to generate more sales if you were the expert the media calls on?

Wouldn't it be great if the press releases you wrote attracted the media's attention and got you the coverage you wanted?

What difference would it make if you consistently get your message across in the media?

This one day course will show you how to become a high profile media expert and promote your business for free - all in just 4 hours per month!

Learn the secrets from Chantal Cooke; a professional journalist, industry insider and author "PR Demystified" published by Books Mean Business.

Go home with contacts, a press release, skills, full confidence and a full plan.

Timings are 9.30 am to 4.30 pm approx.

You'll find out how:
  • to get free publicity
  • to increase sales, with no cost to you at all
  • to think like a journalist, so you can feed them what they need and what you want
  • to get yourself booked on a radio show
  • to get a feature in newspapers and magazines
  • to grab the journalist's interest in a moment
  • to avoid the basic mistakes people make when approaching the media
  • to avoid the one deadly sin that makes a journalist or editor turn away from you
  • to be a great interviewee - you'll be interviewed by a journalist on the day
  • to create the perfect sound-bite that wont get edited out
  • to how to say what you want and still answer the question
  • Why you have a better chance by NOT hiring a PR firm or agent
  • Why most press releases are a waste of time
  • How people accidentally sabotage themselves once they get given the chance, and how to make sure you shine
  • How to work out what to say and most importantly what not to say
  • How to get the re-booking while still in the studio 

‚ÄčExtra skills you will learn on the day:

  • The foolproof way to write and send a press release - you'll go home with a press release ready to send
  • How to get all the contacts you need - you'll be given a list to get you started
Please contact us through our website by clicking the in-company link at the top right of the page, email us at or call us on 01423 861122.
Some of the comments from our clients:

  • It was a great day, with heaps of useful information, and the practice interviews were invaluable. And the best part was being able to leave with a press release practically written. Superb
  • Fantastic - a fast-paced, no-nonsense, information-filled workshop where you learn everything from how to create compelling press releases through to surviving being interviewed on TV and radio!
  • Fantastic course, I have learnt loads of relevant info. Great examples. Really easy to understand. Fab Job! Definitely do this course. Its money well spent and I'll be recommending it.
  • Excellent course - well prepared, delivered and executed leaving me confident and raring to apply my new knowledge.
  • Most impressive and professional trainer
  • Excellently and enthusiastically delivered. A day well spent


This one-day course will benefit those working within the marketing departments of larger organisations who want to learn how to improve their success rates as well as business owners who want to take control of their PR coverage and learn more about dealing with the media.

In-House Training

We can come to you!

Request Quote More Information


Training Venues

£1500.00 + VAT

INCLUDES: In-company training to include an expert trainer, course materials and certificates for upto eight people

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