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Sales Development Programme (Three Days)

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This comprehensive and highly participative 3 day programme is suitable for sales people who are new to the role as well as those who have never benefited from any formal sales training, or those who are need of a motivational refresher.

The programme begins by providing the delegates with a better understanding of what is required in the modern sales process and the qualities and behaviours needed in order to succeed. The programme continues by examining objection handling, presentation skills and negotiation techniques.

Delegates will be given the opportunity to re-enforce the learning by participating in several practical exercises.  Prior to the programme delegates will complete a pre-course questionnaire where they will detail their objectives and these will be incorporated into the programme.

All groups are small so you gain maximum benefit from the programme - most programmes run with 4-6 delegates attending.

Timings are normally 9 am to 4.30 pm.

Booking confirmations: We will email you to confirm receipt of your booking within five working days. A confirmation invoice will be issued to either request payment by either BACS/cheque or confirmation of payment if you have made a card payment already through our World Pay Account.  Again this will be issued within five working days. Also detailed joining instructions are normally released by email at least seven working days prior to the date of the course.

We look forward to receiving your booking and welcoming you onto the course.

Topics covered are set out below:

Day One – The Principles of Effective Selling

  • What differentiates your business within the marketplace?
  • Structure of the external sales call
  • Preparing for the visit
  • Time Management and Organisational Skills
  • Identifying client problems
  • Effective questioning and listening skills
  • Presenting in terms of benefits
  • Using appropriate body language
  • Handling objections
  • The power of silence gaining commitment - closing the deal


Day Two - Effective Presentation Skills

  • Importance of preparation, planning and structure
  • Greater self awareness and the importance of first impressions
  • Importance of benefits, needs, interest, understanding and the key messages
  • The Fear Factor - Nightmares and Dreams
  • Presentation Aids and the use of PowerPoint
  • Positive body language, eye contact and the use of your voice
  • Question and answer Sessions
  • What to do when things go wrong
  • Reviewing and evaluating 


Day Three- Effective Negotiation Skills

  • Negotiation questionnaire to illustrate techniques
  • When should we start to negotiate?
  • Preparing for the negotiation
  • Opening the process
  • Recognising tactics
  • Offering and trading concessions
  • Trial close
  • Gaining commitment
  • Closing techniques
  • Confirming commitment
  • Practical negotiation role-play
  • Course review and individual objectives


Our three-day programme is aimed  at those new to sales and those wishing to refresh their skills with the aim of further improving their confidence and performance.

What our clients say:

In-House Training

We can come to you!

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Training Venues

£1695.00 + VAT
per delegate

INCLUDES: Expert trainer over three days, training materials, certificate, lunch and refreshments

Harrogate - Yorkshire

Rudding Park (HG3 1JH)

Leeds Centre LS1 4HR


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