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Maximising Sales Opportunities Training Course (One Day In-house)

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A practical one day workshop targeted at individuals who, whilst not directly responsible for making sales, can often influence the customer- supplier relationship.  This course is suitable for support staff that may speak to the customer by phone or meet them face to face. Accounts staff, estimators, drivers and service engineers are just a few of the types of people who are regularly communicating and meeting customers but who may not be aware of how they can make or break the relationship.

At the end of the workshop participants will:

  1. Be aware of how their relationship with the customer can affect the order and know how to demonstrate internal and external customer care
  2. Be aware of the importance of asking  appropriate questions
  3. Be able to recognise  priorities and become more structured in their role
  4. Recognise the importance of chasing the quote and be in possession of effective techniques to do this

In addition:

  • Recognising the importance of the role
  • Where do you fit in the customer supply chain?
  • Basic customer care principles
  • Understanding the needs of the "internal" customer
  • Professional telephone standards - Reacting promptly to calls, Professional telephone greeting and Taking & responding effectively to messages
  • Organisational skills - Recognising priorities and Simple time management tips
  • Interpersonal and communication skills - The value of relationship building, Fact finding for the bigger picture (what do we need to know?) and Active listening skills
  • E mail etiquette


A full list of all of our course locations and dates are available on your right - simply click and book online.

If you prefer we can come to you and deliver a course at your business for small or larger groups - email us at for an in-company quote for this training, call us on 01423 861122 or contact us through our website.


This one day workshop has been designed to provide support personnel with the qualities needed to optimise the relationship with both the internal and external customer and make them aware of the interpersonal skills required in today's highly competitive selling environments.

Comments from some of our clients:

It's been a real pleasure to have this training over two days and it was apparent from the very beginning that our trainer had very accurately assessed what we particularly needed during her pre-course visit to our business.

Very good, enjoyed it alot and learnt alot more

Very good and very informative

Very interesting, I liked the practical elements

An informative and enoyable session!

Learnt alot today - was able to see how my approach/knowledge can support my role at the business despite not being in a direct sales role - really great thank you

I look forward to using what I have learnt with client objections and day to day selling situations

Very beneficial

Environment created where the team was very honest about their objectives at the beginning - really help the team!

Well present and always relevant

In-House Training

We can come to you!

Request Quote More Information


Training Venues

£1500.00 + VAT

INCLUDES: Expert Trainer, Training Materials and Certificates for upto eight people

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