Is Business Networking Still Relevant in the Digital Age?

Networking

Networking is one of the most – if not the most – effective tools that a professional can use for growing their business and widening opportunities for career development. But with the advent of social networking sites, is traditional networking still relevant, and more importantly, still effective?  Continue reading

Can Harmony Exist between your Sales and Marketing Teams?

It’s obvious that Sales and Marketing teams should work together. But at so many companies, that just doesn’t happen and the ‘war’ between the Sales and Marketing department can cause real problems. We’ve outlined some of the key issues Sales and Marketing teams face when working together, with some practical tips on how to get sales and marketing working together in a coordinated effort to achieve the ultimate goal: revenue. Continue reading

How to get the most from exhibitions and tradeshows

Trade Show Marketing

Trade show marketing is said to be the ‘biggest marketing expenditure’ for B2B businesses, accounting for an average of 16% of total marketing spend – which is more than online, email, print or direct marketing put together! So as  ‘exhibition season’ is officially here, and with all the planning, resources and money spent on exhibitions and tradeshows, are you truly seeing great results from your efforts? Continue reading

Sales & Marketing In Focus: Why You Need to Invest in CPD

No matter how established your people are in their careers, there should always be room for continuing professional development (CPD) to encourage personal and career progression – and help take your business to the next level.

Continuing professional development (CPD) basically means ‘updating and improving your knowledge and skills throughout your working life’. It might seem simple – but it’s essential to the ongoing effectiveness of your team. Continue reading