Business today is complex and competitive; and there are many conflicting internal and external environmental factors which play a part in whether a customer chooses to purchase from you.
When those ‘sales opportunities’ are there, you don’t want to lose out on a sale due to a poor customer service experience! In today’s commercial environment, it isn’t just the sole responsibility of the sales team to win and retain customers. You need to be able to deliver exceptional customer experiences at every touchpoint. Continue reading
Business owners may realise they need to invest in their marketing and sales people, to maximise their capabilities. But identifying skills gaps and prioritising development is never easy, particularly when budgets are tight. The simplest way to do this is to conduct a ‘skills gap analysis’ on your sales and marketing team to identify the appropriate training required to justify your investment. Continue reading
The way an organisation communicates with its employees, and how employees communicate with each other, has gone up on the agenda of many organisations who now understand that engaging their people is crucial to business success. But how can companies use internal communications to turn strategy into action, and ensure that the energies and enthusiasm of their employees all point in the same direction?
In an increasingly competitive and ever-changing business environment, high-quality sales training is essential to optimise your people’s performance and maintain a competitive edge in your industry. We’re taking a look at how you can develop your team using training.
“A motivated team will climb the mountains
that un-motivated teams don’t even look at”
1. Review skills gaps and performance shortfalls in your team:
When it comes to appraisal time, when reviewing your teams’ performance, identify any gaps in their skills or knowledge – then define the skills, knowledge or competencies required to fill the skills gap/performance shortfall. For example, would the sales team benefit from increasing their confidence when it comes to influencing and negotiation or attending networking events? Review proposed training requirements and requests from your team’s performance appraisals. If someone is soon to be promoted, are there any training courses that would help boost their skills and confidence to maximise their performance in their new role – such as leadership or management skills? Continue reading